|BATHING WITH THE APE FINAL|
What are your feelings about BAPE as a brand and as a company now? Where do you see it going.
It always had it's playful side, but now I see it only for kids. But I'm nearing 40 years old so what do I know?
Not for me. The cut and designs of BAPE today are all wrong. It was good while it lasted.
BAPE as I know it doesn't exist anymore. It ceased trading when I.T took over and NIGO finally left. In my mind, BAPE now is a completely separate company. People might say that’s stupid but it makes perfectly good sense to me. As i stated before, BAPE for me wasn't just a brand name, it was a lifestyle. You cant take the creative force and pretty much everyone that helped build that out of the equation and still think its gonna be the same because its not.
Where do I see it going? I honestly don't care.